Some of the flavor comes from fruit juice concentrates, but there are natural flavors present as well. The drinks just contain 10 calories each and use a combination of erythritol and stevia for sweetness. These come from coffeefruit, which Bai refers to as their secret superfruit. There are plenty of flavors to choose from, including Brasilia Blueberry, Dominica Dragon Passion Fruit, Zambia Bing Cherry, and Kula Watermelon.Īs the name suggests, the drinks have added antioxidants. So, to fully consider the health implications, we need to look at what each product line has to offer.
There’s also a strong emphasis on making sure they taste good as well.Ģ1 Brandy Cocktails That Should Be Part Of Your Repertoire Bai Productsīai has five main product ranges, with different flavors and features for each type of product. Even the name Bai itself reflects this, as it is the Chinese word for pure.
The marketing across Bai’s site makes these drinks all sound amazing and incredibly healthy. The company focuses on low calorie fruit drinks, currently offering five different product ranges, with a variety of flavors in each. Retrieved October 2, 2015.In 2009, Ben Weiss founded Bai Brands, based on his interest in the coffeefruit. "Suit over 'antioxidant packed' drinks can proceed: court". "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". ^ "Bai Jumps in Super Bowl with Justin Timberlake".^ "Dr Pepper Snapple to buy antioxidant drinks maker Bai for $1.7 billion" (Press release).^ "Justin Timberlake invests in beverage startup Bai Brands"."America's Most Promising Companies: The Top 20 Of 2015". "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration' ". "Bai Brands under fire over 'antioxidant-packed' claims as judge allows false advertising lawsuit to proceed". ^ "This 5-calorie drink made from an obscure fruit that is normally thrown away will make a debut at the Super Bowl".On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit. The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks. Antioxidants lawsuit Ī false advertising class action lawsuit was filed against Bai Brands on May 6, 2014. They spent an estimated $5 million on the ad that also featured Timberlake and Christopher Walken. Less than a week later, on February 5, Bai aired their first national commercial during Super Bowl LI due to the success that they had with the regional commercial shown in the previous year's Super Bowl. The acquisition was completed on January 31, 2017.
In 2016, entertainer Justin Timberlake invested in Bai and became the brand’s “chief flavor officer.” On November 22, 2016, it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion. īy 2015, Bai was named one of “America’s Most Promising Companies” by Forbes. In 2015, it launched a brand of bottled water called Bai Antiwater. Its flagship product is Bai Antioxidant Infusions. The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A ( stevia leaf extract), ascorbic acid, and extract from coffea fruit harvested in Indonesia its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean - and decided to use it to create a new brand of beverages.
Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss.
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